Japanese Govern. Essays - Demonyms, Japanese, Education In Japan

Japanese Govern. Applicants must be at least seventeen years and less than twenty-two years of age. The awards are tenable for five years including preliminary instruction in the Japanese language and other subjects (one year course) given immediately after arrival in Japan. Grantees will receive a monthly allowance of 138,500 yen (in FY 1992) for the term of his/her scholarship, a return ticket, tuition exemption, and accommodation. Some conditions apply. The Japanese diplomatic missions abroad will, in cooperation with the foreign governments concerned, select preliminary candidates from among applicants by means of an interview and academic examination and a review of the submitted documents. Contact: Consulate-General of Japan 900-1177 West Hastings Street Vancouver, B.C. Canada V6E 2K9 Deadline: September 1. (Japanese Studies) Monbusho (Ministry of Education, Science and Culture, Government of Japan) offers scholarships to foreign students who wish to pursue Japanese Studies. In addition to the study of Japanese language and special lectures concerning life and culture of Japan, each student will be able to take undergraduate courses related to his/her major field of study. Applicants must be at least eighteen years and less than thirty years of Religion

U.S. and Cuban independence in 1898 essays

U.S. and Cuban independence in 1898 essays As we learn in "From Columbus to Castro," the U.S. chose to impose its Manifest Destiny on the nations of Northern Europe that had colonies in the Caribbean. Both French and British government officials had something to say about this, and one important example can be found on pp.416, Lord Salisbury, the British Foreign Secretary, states that "no nation, however powerful, [is] competent to insert into the code of international law a novel principle which was never recognized before." Also, he adds that "they are not prepared to admit that the interests of the United States are necessarily concerned in every frontier dispute which may arise between any two of the states who possess dominion in the Western Hemisphere," referring of course to Britain and France. The question of whether Britain was necessarily correct in their criticism of the U.S., and particularly, whether this attitude on the part of the U.S. may have led to the takeover of Cuba in 1898 is certainly a complex one. We learn that during the Cuban revolt of 1898 against the Spanish occupation, the U.S. sent a battleship named the Maine to Havana, where it was suddenly blown up. The U.S. accused Spain of carrying out the attack, while the Spanish said it was a mechanical fault of the ship, but in any case, the relevant occurence is what took place next. The U.S. gave Spain an ultimatum, saying that they should leave immediately, and that they (U.S.) would assume control over the island for the purpose of "pacification..." and that "when that is accomplished [they would] leave the government in control of the island to its people." (pp. 420). Perhaps unsurprisingly, the U.S. set up military bases on the island, and stayed there for the next 25 years. So much for giving the island back to its people. So my question is, do you think Britain was right in accusing the U.S. of being selfish, or do you think they had a genuine desire to help the Cubans achieve their ...

HUM310_LU2 Essay Example | Topics and Well Written Essays - 500 words

HUM310_LU2 - Essay Example iest way is to make our government entirely consistent with itself, and give to every loyal citizen the elective franchise, - a right and power which will be ever present, and will form a wall of fire for his protection’. In the eighteenth and nineteenth century, racial discrimination was rampant and the whites maintained a racial divide within the society through deliberate use of powerful lobby of the whites and financial advantages that they enjoyed over their less privileged counterparts. Racial differences were very apparent in southern American states whereas the northern American colonies had considerably moved forward in terms of black population enjoying more rights and privileges. The slavery was motivated by the human selfishness and vested interests. So despite bill of civil rights and constitutional promulgation of abolition of slavery, the ground reality remained bleak for the blacks till the rebellion which forced the government to introduce more efficient and effective tools so that equal rights could be enjoyed by ever American citizen. The rebellion brought out the blacks in the forefront of American polity. It made Congress notice the continued oppression of the blacks and take appropriate action through legislative rights. The article is very succinct in claiming that ‘If with the negro was success in war, and without him failure, so in peace it will be found that the nation must fall or flourish with the negro’. The reconstruction of society that provides equality and basic human dignity of life has become vital for peaceful co-existence. The elected government must ensure the same. Indeed, the values have tremendously changed. The blacks are no more looked down by the hitherto privileged class. Equal opportunity has provided the masses with education and employment, considerably raising the living status of the blacks and the minority. Indeed, as the article asserts that ‘They want a reconstruction such as will protect loyal men,

Analysis of a management practitioner article using relevant Essay

Analysis of a management practitioner article using relevant organisational behaviour theory - Essay Example Taylor to a certain extent stressed that just monetary reward will motivate workers to perform better. Even though production dramatically increased, resentment and anger towards management ran high. The biggest impact that changed the outlook of the management world was the Hawthorne Studies (1923 - 1933), which indirectly established that workers motivate to other factors other than money and that they will perform better when they are appreciated. From then on theories that specifically stressed employee behaviour emerged. There is a marked difference in the approaches of the early theorists, and modern thinkers. While the early theories stressed that workers were motivated by money and that there were no conflict of interest between the goals of the workers and the organization. Now it is universally recognized that organizations are social entities and not just economic ones, workers are not motivated by money alone, there can exist conflict of interest between the employees' and organizational goals, employees need not always behave logically and existence of informal groups affect employee behaviour. "These studies added much to our knowledge of human behaviour in organizations and created pressure for management to change the traditional ways of managing human resources. The Human Relations Movement pushed managers toward gaining participative support of lower levels of the organization in solving organization problems. The Movement also fostered a more open and trusting environment and a greater emphasis on groups rather than just individuals" (Wertheim). A theory known as Theory Z has incorporated American and Japanese Management practices was propounded by Mr. William Ouchi in 1981. The salient points of this theory is efforts to provide long term employment, a hand in decision making, individual responsibility in the place of collective responsibility, slow evaluation of work and slow promotion and a concern toward the not only the employee but his family as well. "In 1981, William Ouchi came up with a method that would combine American and Japanese managing practice together to form Theory Z. In order for him to accomplish this, he had to learn about the Japanese culture. He had to find out why the Japanese quality and productivity were much higher than the American" (Colon). Literature review Organisational behaviour is the study of the behaviour of the human resources and its impact on the organisation. "Organisational Behaviour (OB) is the study and application of knowledge about how people, individuals, and groups act in organizations" (Organisational behaviour. 2007). Organisational behaviour is the sum total of the behaviour of the employees in the organisation. The attitude of the management has great influence over the organisational behaviour. A better interpersonal relationship is very essential for a better organisational be

Care Plan Assignment Example | Topics and Well Written Essays - 750 words

Care Plan - Assignment Example on the patient was educated on the proper consumption of food, hygiene and other activities so that the clinical care process would not be too debilitating or stressful. Based on the symptoms such as shortness of breath and obstruction in breathing, diagnostic tests were carried out and the final diagnosis was arrived at which was emphysema and COPD. The patient’s case was a Pulmonary Clinical one and he was therefore educated on some of the very important aspects of the case. Firstly, right from the onset, the patient was educated on the importance of taking an active part in the whole health care process from decision – making, planning, assessment and treatment to ensure proper adjustment in the delivery of health care. The patient was kept motivated and focused by the caregiver who showed concern and empathy for the disabilities experienced, through dialogue and communication not only with the patient but with other family members to gauge the level of support rendered by them. Subjective data such as dry cough, shortness of breath, fever, poor appetite, and sore throat were collected for diagnosis. Assessment was made on the background of the patient. Close communication with the patient in the form of dialogue and questioning was maintained throughout the delivery of care, so the patient understood the health issues he faced, and hence would make better adjustments. The patient was a sociable individual who socialized among members of her church and she made regular visits to her primary health care physician and also took part in support groups as she was lonely. She also did sewing to pass her time. Smoking was one of the bad habits she had and she smoked a pack of cigarettes each day which has served to impact her health and worsen the situation, but she denied alcohol abuse. Insurance took care of some of her medical expenses but she also received other medication from her physician. The patient was educated on the harmfulness of smoking and

Pricing And Distribution Strategies

Pricing And Distribution Strategies According to Christian Louboutin Shoes are a mirror of what you want, what you are or what youre missing (Time, 179, page 68); these words has inspired the launch of a new footwear brand -LKS. The concept of this new product is to bring forth a new generation for womens footwear. LKS is to launch a pair of shoes that will be the missing piece of the puzzle. It will encompass the comfort factor but will also have the creative element for the fashion conscious. The inspiration for this product is that it can be worn from day to night, all day every day. This is because the product will have a detachable heel system which will allow the person to interchange the height, the design of the heel or just wearing the shoes as they are. The diagram below will illustrate the concept: Detachable heel clips into place Studies show that wearing high heels can cause Lower Back Disorders (Work, Volume 41, 2012) and can also affect posture whilst at work (Teller Vision, 2013). This is one of the reasons why LKS is launching the detachable heel to tackle these claims. Further to the detachable heel concept; each heel will have its unique design whether it is a metallic stiletto heel or it is a chunky Perspex one. Every one of the designs will reflect the persons personality or styles which are interchangeable. In addition, the idea of the detachable heel is so that an ordinary pair of flat ballerina pumps for example can transform into a pair of glamorous six inch heels; that not only looks chic and fashionable but is also suited to the consumers personal taste. Part A: The Brand Name LKS Love Killer ShoesThe brand name LKS was originally made up of initials from the group as like most footwear brands: Kurt Geiger, Russell Bromley and Jimmy Choo. The initials of the brand can be interpreted as a paradox to our original concept of comfort Love Killer Shoes. The fact that the brand strap line uses the word Killer is humorous as it is a play on the idea that the product is comfortable but it can also mean that the product can be transformed into something amazing. It displays that the brand is quirky, unique and creative. However, the brands logo will depict simplicity. Please refer to the below design: The logo is simply LKS written in a white font in a black background; which includes the strap line Love Killer Shoes underneath also in a white font on a black background. The reason for the choice in colours is because it is minimal and classic like the luxury brand Chanel or Alexander Wang. It can also be compared to the hair straighteners brand GHD with their strap line of Good hair day, every day. LKS vision is to aid the 21st century woman in balancing ones working life with their leisure time. As the population of women in the UK is greater ((51%), Home Office) than mens, the brand aims to sell to women. These women will be working professionals ((Social Grading of A C1), NRS (n.d), Keynote (2012)). People of Social grading A C1 make up a large proportion of consumers in the UK who purchases shoes (Keynote 2012). Statistics in June 2011 shows that (73.1%) women were more likely to purchase shoes much more than men (51.3%). It has also been decided that the brand intends to sell to women between the ages 20 and 34 as Part A: The brand name (contd) these ages showed one of the highest consumer purchases in 2011. (Keynote, Footwear, 2012). Despite the economic climate the footwear industrys growth in 2012 showed a growth of 3.7% (Mintel, July 2012) and as footwear is now seen as a fashion essential many consumer especially women are always looking to buy shoes. Statistics shows that 27% (Mintel, Footwear Retailing July 2012) of consumers buy shoes because they want to find something comfortable; which is one of the reasons why LKS is to launch this unique footwear where comfort and style are put into one package. Part B: Promotion (Please refer to Mood Board) Part B: Promotion, Mood Board justification LKS sole focus is the design of the heel, rather than the entire shoe. LKS product will be trendy, quirky and innovative; therefore a range of materials, colours and patterns will be used in its production. The product will also be catwalk-esque, and high street oriented thus catering to fashionistas. LKS detachable heels will each have its own distinctive design and colour (refer to mood board). Jewel colours (greens/yellows/blues/reds) will be incorporated to make the heel vibrant, depicting their glamorous and gem like nature. For example a green will signify the colour of an emerald. Metallic colours gold and silver will bring edginess and incorporates the rock image instantaneously to the shoe. Different materials in addition to the colours will create texture to the heel and emphasise the difference of LKS heels compared to other normal heels. The brand will be willing to mix and match a variety of fabrics with different colours and patterns. This will become the basis for all the heel designs. The diversity of the designs means that LKS can create heels to correlate with the seasons trends. When considering the marketing strategy, it is crucial to consider the promotional mix. According to Jobber (2009) there are six main components that make up the promotional mix, these include: Advertising, Direct sales, E-commerce, Personal selling, Sales promotion and Public Relations. It is essential to relate to the target audience of young professionals when choosing the most relevant and wide reaching promotional tools. LKS has chosen to utilise Advertising, E-commerce and Public Relations. A push strategy (Jobber, 2009) will be used to stimulate consumer demand for the product. It has been estimated that 1107 million (TfL statistics, n.d) people utilise the underground every year; this means that there will always be a consistent high footfall especially during peak commuting hours. Therefore, part of LKS advertising will take the form of advertisements on the London Underground. These advertisements will capture commuting young professionals interests. In addition, advertisements will also be placed on buses, both inside and outside. This will ensure that LKS maximises the use of all methods of commuting. Part B: Promotion, Mood Board justification (contd) Magazines and newspapers will also form a basis for LKS advertising. LKS will focus on high end glossy magazines such as Elle which has a combined readership of around 1 million (National Readership Survey, April 2012) for print and website compared to Vogue which has an estimated 1.4 million (National Readership Survey, April 2012) combined readership. Limiting the print in only high end glossy magazines will aid LKS to develop a prestigious image and also to show the young stylish professionals that LKS products are of high quality and are the latest must-haves. To further aid with the advertising of LKS; it is important to ensure that the brand gets acknowledgement from these high end magazines. LKS will send out sample products to fashion bloggers and magazine companies for them to review the products and therefore extend brand recognition. Social media is currently becoming an essential part of the daily life; hence the brand will strongly focus on E-commerce which will be social media websites such as Facebook, twitter and Instagram. Statistics shows that on Instagram alone there are 90 million monthly active users and 1000 comments are posted every second (Instagram Press Centre, n.d); LKS will launch with an Instagram account allowing consumers to access new product launches including exclusive insider photos of all aspects of LKS; offering their feedback to ensure the consumer feels valued and connected to LKS. Further to Instagram; Facebook itself has 1 billion monthly active users since October 2012 (Facebook Newsroom, n.d) and twitter (Tweetstats, n.d) who has nearly 1 million users and will indefinitely support the advertising of the brand through competitions and limited sneak peek photos and information. The use of Public Relations will develop the relationship between both consumers and the media. LKS clever stunt will capture both consumer and media attention; taking influence from Lanvin for HM who used Marble Arch in London as a giant billboard by projecting images onto it (Popscreen, n.d). For example, LKS can place a giant shoe, highlighting the detachable heel in Trafalgar Square. Part C: Pricing and Distribution Strategies There are three pricing methods (Jobber, 2009); Cost, Competition, and Marketing Orientated Pricing. LKS will be focusing on the Marketing Orientated Pricing which means that it takes into account a wide range of factors; that aids in price setting. LKS product is of a unique nature therefore the price of the product will be higher than a conventional pair of high heels. The brand wants to be perceived as a high quality luxury brand on the high street and so a premium pricing strategy will be used. Reports on Keynote (2012) shows that consumers highest spending on footwear in the year ending June 2011 is between  £20  £149. As mentioned, LKS will be targeting young professionals in the social grading A C1 so it was essential to set a price that is both affordable for this target group yet will also provide the basis for LKS to be seen as a high end brand. Although LKS product is different from any other products on the market; the competition aspects are still considered to play a vital role in the pricing strategy. It is important to be able to identify the various types of competition in the market, shown in Figure 1. To define LKS Immediate Competitors, the brand has looked at other parts of the footwear industry; what other brands offered on the high street. Kurt Geiger is at present one of the leading footwear brands in the UK and is a retailer that supplies luxury and fashionable shoes. It has been estimated that at the end of January 2011 the company had a turnover of  £185 million (Keynote, 2012). This is one of the main direct competitors of LKS, as both brands are targeting the stylish, young professionals. As shown on the table for Kurt Geiger the pricing range is from  £55  £410 which is a large variation compared to Russell Bromley and CJG. LKS Recommended Retail Price will be starting at  £100 which is competitive against the lowest price point of the main competitors and does not make LKS to be perceived as a cheap brand but a premium one. There are three aspects of channel strategies LKS must consider: Channel Selection, Distribution Intensity and Channel Integration (Jobber, 2009) Distribution (place) To allow for greater consumption and transparency (Jobber, 2009) the main route of distribution will be through online sales and concessions within the well established department stores. The use of an intermediary is essential to distribute to concession as this will assist to improve efficiency and accessibility for consumers (Blythe, 2009) as the products will be dispersed in smaller batches allowing measurement of stock and an even distribution. However, with online commerce; direct producer to consumer channels are the most effective as young working professionals may not have the time to shop in LKS concessions; online shopping will be the most efficient way. Distribution Contd (Intensity) There are three types of distribution intensity. LKS has reviewed all three types: Figure 2 (Source: Jobber, 2009) LKS has opted with Selective distribution into high end concession stores. This will create brand prestige along with brand loyalty. The use of department stores offers a guaranteed footfall compared to a stand-alone store. Harrods for example has over 1.3 million customers every year from more than 134 countries (Chamber Cocktail, 2011). Using Selfridges, Harrods and Libertys as a platform for the product will allow well established customers the chance to try something refreshing, but from a trustworthy and recognised shop. E-commerce has provided consumers with the ability to shop from home; especially when people work all day and have no time to browse around in shops. Online shopping has grown rapidly throughout the years; an approximate value on average for weekly internet sales is  £466.1 million in August 2012 (Office for National Statistics, 2012) which is a growth of 7.5% compared to the previous year. Alongside online website a mobile application will be launched allowing for increased accessibility for shopping on the go.

Essay --

The Life of Mother Teresa India is a country of great poverty. The poor of India wanted help but no one seemed to listen to their cries. About 29.8% of the people of India live below the national poverty line in 2010. One person has changed the way people act today. Even now people still strive to do what she did. Mother Teresa is one of the people who shaped the world. Mother Teresa was brought into the the world on August 26, 1910. Mother Teresa was baptized the day after she was born which is August 27 1910. Her nickname was gonkha which means little bud or flower bud. Agnes Gonxha bojaxhiyIs was Mother Teresa’s real name. Mother Teresa was born in Skopje Macedonia. Skopje is the capital of the republic of Macedonia. Skopje is also the largest city in the republic of Macedonia. Skopje is a humid subtropical climate.In Skopje 10% of the population is Catholic Mother Teresa attended a public school as well as a private school. Later in life she attended a medical mission sisters school. Mother Teresa played mandolin as a young child and she also song with her sister in her church’s choir. Mother Teresa’s biggest hobby was to carry out the will of God. Mother Teresa grew up in a generous family and the family was extremely involved in the church. When mother Teresa was a child she would bring food and medicine to people who needed it. She saw that as a religious duty. When she was eight her father passed away and mother Teresa became close to her mother. When she was on a trip to the chapel of the Madonna of Lentince on a black mountain was when she felt her first calling from God. â€Å"I want Indian Nuns, Missionaries of charity, who would be my fire of love amongst the poor, the sick, the dying, and the little children† sh... ...st mother Teresa. They thought they weren’t sanitary and didn’t have good medical training to care for the poor people. Also people said the only reson people thought she helped people was because she was converting people to christianity. In 1989 she had a herat attack which was followed by surgery and then she was hooked up to a machine to regulate her heartbeat. After a couple years of heart lung and kidney problems she died at age 87 on september 5 1997. Mother teresa is the Saint of Gutters Mother teresa has helped so many poor,unhealthy,homeless,healthy,wealthy, people. She has helped people by curing there sickness, telling us that we can change the world, and that if we just help one person it will make a difference. This paper talked about the life of mother teresa. Mother teresa had a unforgettable life. She had a life that we all would want to have.

The Impact of Declining Nokia Market

PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH SESSION 2012-2014 Minor Research Project Synopsis â€Å"THE IMPACT OF DECLINING NOKIA MARKET † CONTENTS 1. Introduction 1. 1 Literature Review 1. 2 Objective Of The Study 2. Research Methodology 2. 1 The Study 2. 2 Sample 2. 3 Tools For Data Collection 2. 4 Tools For Data Analysis 2. References 3. Questionnaire Introduction Nokia has come a long way to evolve from a paper mill founded in 1865 to a world renowned mobile phone manufacturer and one of the most powerful brands in the world. In 1992 Nokia appointed Jorma Ollila as the new CEO and concentrated its focus on telecommunications.Throughout the 1990’s Nokia was known as a relentless innovator and a pioneer that made the world’s first satellite call among many other groundbreaking milestones. In 1998 Nokia became the world’s largest mobile phone manufacturer with a turnover of 31 billion dollars. Nokia is still the most influential company to the Finnish n ational economy, but Nokia’s effect is far from what it was in the early years of the 21st century when Nokia accounted for almost half of the economic growth in Finland and produced as much as five percent of Finland’s annual Gross Domestic Product.In 2006, Olli-Pekka Kallasvuo replaced Jorma Ollila as the CEO, but was not able to reverse the decline of Nokia’s market share especially in the high end segment, where competitors like Apple, Blackberry,HTC, Samsung, and phones using Google’s Android operating system captured market share from Nokia at an alarmingly increasing rate. At the end of year 2010 Android was already the most widespread smart phone operating system in the world and Nokia’s market share in the smart phone segment had declined from 38 to 31 percent in one year (Sokala).Literature Review The purpose of this literature review is to discuss relevant writings on how to improve marketing strategies from the branding perspective. Fir st, important terms such as brand equity and the concept of consumer-based brand equity are discussed. Secondly, the brand management process is discussed from a strategic viewpoint with the help of terms like brand revitalization and integrated marketing activity. The next part of the literature review concentrates on analyzing the marketing environment.Finally, the last section summarizes important conclusions on how the literature review relates to the company being observed, Nokia During 2012, the telecom infrastructure market saw slight growth in capital expenditures in Euro terms by global mobile operators, mainly attributable to operators in Japan, Asia Pacific and North America but it was off-set by declines in Europe, China and India, it added. Objective Of The Study The thesis has three distinct research objectives. First of all I will try to find out what is the aspired brand identity and brand image Nokia is trying to convey with its smart phone marketing.To achieve this I will conduct interviews with people who are responsible for Nokia’s brand management and marketing. The second research objective of my thesis is to find out what is the consumers’ brand perception of Nokia at the moment. To answer this question I will conduct a comprehensive smart phone brand perception survey to collect data from Finland and the United States. The last research objective of the thesis is improving Nokia’s current marketing strategies for its smart phones from a branding perspective in the countries subject to research.By comparing the results of the customer surveys with the company interviews, I can detect where the aspired brand identity of Nokia does not meet the brand perceptions of the consumers. By utilizing the existing knowledge and literature on the topic, I should be able to come up with ways to improve Nokia’s smart phone marketing in the two distinct geographical regions. Research Methodology The Study This Bachelorâ€⠄¢s Thesis is a case study with a conceptual research design since it consists of a defined research problem, clear research objectives, and exact research questions that lead to conclusions on a real-life phenomenon.The thesis includes empirical as well as descriptive elements. There are several contexts to the research, because the aim is to improve Nokia’s existing marketing strategies in different regions based on potentially differing brand perceptions prevalent in these areas. Data Collection Methods Interview Qualitative research and analysis methods were used to assess the depth interview (Appendix 1) conducted on the fourth of February, 2011, with Mr. Pekka Somerto, the Vice President of Nokia’s Brand and Marketing Portfolio Management. The interview was conducted at Nokia’s headquarters in Keilaniemi and it lasted for approximately an hour.The interview consisted of thirteen questions and the purpose was to find out about the brand identity Nokia tries to create with their marketing. The questions asked were chosen based on the literature discussed in the literature review, and with the overall goal of improving Nokia’s marketing strategies for smart phones from the branding perspective. The results of the interview not only helped in reaching the research objective, but they also provided useful ideas and additional questions for the consumer survey. Survey To find out consumers’ brand perceptions of Nokia, quantitative research and analysis methods were utilized.An online consumer survey (Appendix 2) was created with the Qualtrics-software and distributed to approximately 400 people in Finland and the United States through e-mail and social media networks. Data Analysis The data analysis of the survey results started with a general analysis of the averages and apparent trends. It was followed by the identification of significant regional differences between the responses with the help of cross tabulations. QUESTIO NNAIRE Smart Phone Brand Perception Survey REFERENCES Arnould, Eric, Linda Price, and George Zinkhan. Consumers. 2nd ed. New York: McGraw-Hill/Irwin,2004.Print. Barrett, Larry. â€Å"Palm, Nokia Smartphone Users Most Likely to Switch: Survey. † Enterprise Mobile Today. Internet. com, 19 Jan. 2011. Web. 24 Apr. 2011. . Best Global Brands Ranking for 2010. Interbrand, n. d. Web. 24 Apr. 2011. . Business Source Complete. Web. 14 Apr. 2011. . Christodoulides, George, and Leslie De Chernatony. â€Å"Consumer-based brand equity conceptualization and measurement. † International Journal of Market Research 52. 1 (2010): 43-66. EBSCO Business Source Complete. Web. 13 Apr. 2011. . Drobis, David R. â€Å"Integrated Marketing Communications Redefined. † Journal of Integrated The Impact of Declining Nokia Market PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH SESSION 2012-2014 Minor Research Project Synopsis â€Å"THE IMPACT OF DECLINING NOKIA MARKET † CONTENTS 1. Introduction 1. 1 Literature Review 1. 2 Objective Of The Study 2. Research Methodology 2. 1 The Study 2. 2 Sample 2. 3 Tools For Data Collection 2. 4 Tools For Data Analysis 2. References 3. Questionnaire Introduction Nokia has come a long way to evolve from a paper mill founded in 1865 to a world renowned mobile phone manufacturer and one of the most powerful brands in the world. In 1992 Nokia appointed Jorma Ollila as the new CEO and concentrated its focus on telecommunications.Throughout the 1990’s Nokia was known as a relentless innovator and a pioneer that made the world’s first satellite call among many other groundbreaking milestones. In 1998 Nokia became the world’s largest mobile phone manufacturer with a turnover of 31 billion dollars. Nokia is still the most influential company to the Finnish n ational economy, but Nokia’s effect is far from what it was in the early years of the 21st century when Nokia accounted for almost half of the economic growth in Finland and produced as much as five percent of Finland’s annual Gross Domestic Product.In 2006, Olli-Pekka Kallasvuo replaced Jorma Ollila as the CEO, but was not able to reverse the decline of Nokia’s market share especially in the high end segment, where competitors like Apple, Blackberry,HTC, Samsung, and phones using Google’s Android operating system captured market share from Nokia at an alarmingly increasing rate. At the end of year 2010 Android was already the most widespread smart phone operating system in the world and Nokia’s market share in the smart phone segment had declined from 38 to 31 percent in one year (Sokala).Literature Review The purpose of this literature review is to discuss relevant writings on how to improve marketing strategies from the branding perspective. Fir st, important terms such as brand equity and the concept of consumer-based brand equity are discussed. Secondly, the brand management process is discussed from a strategic viewpoint with the help of terms like brand revitalization and integrated marketing activity. The next part of the literature review concentrates on analyzing the marketing environment.Finally, the last section summarizes important conclusions on how the literature review relates to the company being observed, Nokia During 2012, the telecom infrastructure market saw slight growth in capital expenditures in Euro terms by global mobile operators, mainly attributable to operators in Japan, Asia Pacific and North America but it was off-set by declines in Europe, China and India, it added. Objective Of The Study The thesis has three distinct research objectives. First of all I will try to find out what is the aspired brand identity and brand image Nokia is trying to convey with its smart phone marketing.To achieve this I will conduct interviews with people who are responsible for Nokia’s brand management and marketing. The second research objective of my thesis is to find out what is the consumers’ brand perception of Nokia at the moment. To answer this question I will conduct a comprehensive smart phone brand perception survey to collect data from Finland and the United States. The last research objective of the thesis is improving Nokia’s current marketing strategies for its smart phones from a branding perspective in the countries subject to research.By comparing the results of the customer surveys with the company interviews, I can detect where the aspired brand identity of Nokia does not meet the brand perceptions of the consumers. By utilizing the existing knowledge and literature on the topic, I should be able to come up with ways to improve Nokia’s smart phone marketing in the two distinct geographical regions. Research Methodology The Study This Bachelorâ€⠄¢s Thesis is a case study with a conceptual research design since it consists of a defined research problem, clear research objectives, and exact research questions that lead to conclusions on a real-life phenomenon.The thesis includes empirical as well as descriptive elements. There are several contexts to the research, because the aim is to improve Nokia’s existing marketing strategies in different regions based on potentially differing brand perceptions prevalent in these areas. Data Collection Methods Interview Qualitative research and analysis methods were used to assess the depth interview (Appendix 1) conducted on the fourth of February, 2011, with Mr. Pekka Somerto, the Vice President of Nokia’s Brand and Marketing Portfolio Management. The interview was conducted at Nokia’s headquarters in Keilaniemi and it lasted for approximately an hour.The interview consisted of thirteen questions and the purpose was to find out about the brand identity Nokia tries to create with their marketing. The questions asked were chosen based on the literature discussed in the literature review, and with the overall goal of improving Nokia’s marketing strategies for smart phones from the branding perspective. The results of the interview not only helped in reaching the research objective, but they also provided useful ideas and additional questions for the consumer survey. Survey To find out consumers’ brand perceptions of Nokia, quantitative research and analysis methods were utilized.An online consumer survey (Appendix 2) was created with the Qualtrics-software and distributed to approximately 400 people in Finland and the United States through e-mail and social media networks. Data Analysis The data analysis of the survey results started with a general analysis of the averages and apparent trends. It was followed by the identification of significant regional differences between the responses with the help of cross tabulations. QUESTIO NNAIRE Smart Phone Brand Perception Survey REFERENCES Arnould, Eric, Linda Price, and George Zinkhan. Consumers. 2nd ed. New York: McGraw-Hill/Irwin,2004.Print. Barrett, Larry. â€Å"Palm, Nokia Smartphone Users Most Likely to Switch: Survey. † Enterprise Mobile Today. Internet. com, 19 Jan. 2011. Web. 24 Apr. 2011. . Best Global Brands Ranking for 2010. Interbrand, n. d. Web. 24 Apr. 2011. . Business Source Complete. Web. 14 Apr. 2011. . Christodoulides, George, and Leslie De Chernatony. â€Å"Consumer-based brand equity conceptualization and measurement. † International Journal of Market Research 52. 1 (2010): 43-66. EBSCO Business Source Complete. Web. 13 Apr. 2011. . Drobis, David R. â€Å"Integrated Marketing Communications Redefined. † Journal of Integrated

How to Create Emotional Messaging That Resonates [PODCAST]

How to Create Emotional Messaging That Resonates [PODCAST] You’ve probably read uninspiring, forgettable content. Having emotional messaging helps you connect with prospects, creating trust and relationships that can lead to sales. Today we’re chatting with Emma Tupa. Emma is the product marketing specialist at and is an expert on conversion copywriting. She uses just the right messaging to help clients find solutions to their problems and to make ’s content memorable and trustworthy. If you want to know how to create emotional messaging to stand out, build relationships and sell more, you won’t want to miss out on today’s show! Emma’s background and how she ended up being the product marketing specialist at , as well as what Emma does on the product marketing team. Emma’s definition of product marketing and how it helps create relationships that can lead to sales. Why it’s important to include emotion in the copy that you write and how to figure out which types of emotional messaging would best resonate with your clients. Emma’s thoughts on finding a good message when you have a diverse clientele, as well as why it’s important to have an idea customer in mind. How to tell whether your messaging is effective and actually working to help you build relationships and create conversions. Some easy ways to jump-start adding some emotional messaging into your copy. Incorporating humor into your copy: How to do it with GIFs, hashtags, and more. What Emma recommends for someone hoping to improve their writing. Links: Emma Tupa PopKey Copy Hackers If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Emma: â€Å"We are writing for an actual person. We aren’t writing for ourselves or for a robot. We need to be able to relate.† â€Å"It’s all about the research and putting yourself in your ideal customer’s shoes. â€Å"You can’t write for everyone when you try to satisfy too many people, you’re really satisfying no one.†

Free Essays on Sidney Sheldons Books

in his book which in fact the cause of why other reader’s don’t like its book. But if you base the book by literature, you’ll find out its really a good and an entertaining story to read METHODOLOGY: Our group created a survey of how Sheldon’s books for readers of different ages by letting them answer in YES or NO. YES if they like the book and NO if not.... Free Essays on Sidney Sheldon's Books Free Essays on Sidney Sheldon's Books †SIDNEY SHELDON’S BOOKS† SIGNIFICANCE: Sidney Sheldon’s books are one of the famous and best sellers. Sidney uses fine words of literature for better use of English for the readers. It is also written in a simple in a way that the readers of his book can easily understand the story. It also increases the reader’s vocabulary for there is words you don’t usually encounter. Some readers are only reading Sheldon’s books because of its eroticism; however, some are reading it for past time or for learning better English. OBJECTIVES: a. Broaden your knowledge, and skill in speaking English. b. Sharpens your memory. c. To help others develop interests in literature d. Give young readers an idea about the world they are going to face. PROBLEM: â€Å"Why do others like Sheldon’s books and others don’t?† HYPOTHESIS: Other readers do not like the way Sheldon explains his story while for others like it because they say they read it for fun. REVIEW OF RELATED LITERATURE: Sheldon books are both fictional and romantic. Other reader’s especially older readers do not like it because of how the author explains his story in the book, while some younger reader’s like it. Sheldon expresses erotic words in his book which in fact the cause of why other reader’s don’t like its book. But if you base the book by literature, you’ll find out its really a good and an entertaining story to read METHODOLOGY: Our group created a survey of how Sheldon’s books for readers of different ages by letting them answer in YES or NO. YES if they like the book and NO if not....

Transformational Leadership and how used in the hospitality industry Essay

Transformational Leadership and how used in the hospitality industry can increase profitablity - Essay Example chniques of good listening, hones and open communication, delegating, conflict resolution skills, etc.,† It is generally accept that good leadership is essential to the functioning of an organization. Organizations are constantly seeking leaders with a set of skills at all levels, which can inspire team members to achieve goals and earn the loyalty of customers. Leadership is the process of interaction between situations among team members. Thus, an effective leadership is contingent upon a number of variables, such as trait, leading styles, communications skills, conflict resolutions, and be able to motivate team members. Every team member also has a responsibility that specifies his or her involvement. Teams are set forth to establish roles to accomplish common goals. All team members should have a clear idea of their own roles, own duties, and responsibilities in the team and have a good understanding of how they contribute to achieve the team’s goal. The role given to every single member of the team should reveal their individual strengths as much as possible to maximize each member’s contribute to the fulfilment of the team’s objectives (Bass& Riggio 2005 p45). It is important that the abilities and skills of the employees must have to be brought out in order to fully perform in their duties and obligations in the workplace. The more proficient the member the success of the team is also ensured. A team member is usually chosen based on their expertise, qualities, and what he or she can provide for the team. Therefore, an effective leader should understand his or her team memb er’s strengths and weakness to properly assigned tasks. Transformational leadership is a very important present-day theory of leadership. This leadership style is effective for successful organizational change management. Burns believed that all behaviour regarding leadership is transactional or transformational in nature. Transactional behaviours are "mainly oriented for

Design project Assignment Example | Topics and Well Written Essays - 750 words

Design project - Assignment Example In order to design an effective mini air compressor, the pumping capacity must be considered in advance. The designed mini air compressor must also be cost effective, portable, lightweight, easy to operate, and safe for use. A mini air compressor is a small device that can be used easily and moved from one place to another with ease. According to the requirements of a mini air compressor, it should be lightweight. A mini air compressor is small in size and making it light weight enhances its portability too. The compressed air is also expected to be released at a higher speed. As a result, the air requires adequate compression so that it is released at the intended speed. The time required to use the mini air compression is also shorter because it is used in filling air gadgets that requires low quantities of air, for instance, a flat tyre, air mattresses, and beach balls among others (Jacobs 2010). One needs to understand the pressure that is required to be generated by the air compressor. One measures the pressure within one of the car tires using the air pressure gauge stored within the car’s glovebox. The value you acquire from the gauge is 29psi. Convert it to a more convenient unit for pressure measurements as follows: A mini air compressor does not require any specialized skills to use. When designing the gadget, simple and easy to understand technology must be used to ensure it is easy to operate. The designed product must also be safe to use because safety of users is a basic quality assurance requirements. A sizeable gadget is also advisable because it should be portable and its cost needs to be reasonable and affordable. Designing a small gadget will require slightly small amounts of funds to implement. This translates to reasonable costs of the material (Jacobs 2010). Designing a gadget like a mini air compressor applies high-tech knowledge. However,